Foster’s and Diageo rocked by Australian Facebook ads ruling row
date:Aug 08, 2012
ached its code.

In this respect the board was unimpressed with Fosters Australia, Asia Pacific's (Carlton United Breweries', CUB's) response that its user base was very comfortable with swearing and that almost no word was taboo.

Reacting to the ASB determination, CUB said:Through this ruling, the Advertising Standards Bureau has, for the first time, determined that user comments are considered to be an advertisement in relation to the AANA Code of Ethics.

But in its initial complaint respon
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