date:Dec 17, 2015
d video blogging sessions with beer drinkers to find out about their lifestyles and opinion of Carta Blanca, The Drum reports.
Through this market research, the agency found that younger consumers wanted an honest brand to enjoy good beer.
Elmwood also studied the history of the brand, looked into the meaning of the brand name which derives from French Carte Blanche or white card. To denote the meaning, the company used a white back ground with crisp copy to laud its 125-year-old history, repo