date:Dec 17, 2015
Dutch beer company Heineken intends to revamp Carta Blanca, its Mexican beer brand, following the overhaul success of its another Mexican beer brand Tecate.
Carta Blanca has a loyal consumer base in north of Mexico, but it has lost its spunk with the youth and hence Heineken intends to find new strategies to attract the youth towards the drink, reports Thedrum.com.
In order to get insights from the youth to make the drink more appealing, Heineken collaborated with Elmwood.
The agency conducte