Frutarom's new clean label solution combats iron deficiency in vegetarians
date:Dec 15, 2015
targeted to children and launched in Spain by a market leader in this segment.

Global product launches positioned on a vegetarian or vegan platform have surged, with a 21% increase in 2014 over 2013, according to Innova Market Insights. Product launches of items suitable for vegetarians or vegans, and that have claims associated with iron, increased by 51% for the same period. Ingredient examples associated with iron claims include: pumpkin seeds, cacao, chia, quinoa, and lentils.

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