date:Dec 15, 2015
One of Australias major brewery and beverages groups, Lion has launched a large scale marketing campaign to win over customers with nutrition facts about beer.
Featuring statements such as your favourite beers are on average 99.9 per cent sugar free, Lions campaign follows research that revealed Australian consumers want to know more about their beer.
With the tagline Beer the Beautiful Truth facts are being shared through various advertising formats and a website. The website provides nutriti