date:Aug 06, 2015
cern among consumers about the ingredients contained in the food they are consuming.
A 2014 report by Nielsen revealed that over 60% of Americans considered the lack of artificial colours and flavours to be an important factor while making food purchase decisions.
Although it has not yet been proven that artificial flavours are harmful, consumers are still moving away from products containing them.
According to Reuters, the company said that 75% of its cereals in North America were being made w