date:Aug 05, 2015
between how old parents are and whether theyre on baby number one, two, three or more, said Norman Morris, Industry Communications Director, Roy Morgan Research. However our on-going national Single Source survey allows us to dig deeper into the total pool of parents, avoiding over-generalisations that can end up misidentifying or misunderstanding the target markets.
People having their first child at 40 will often make very different parenting and purchasing choices those having their baby at