date:Aug 05, 2015
Around 1.5 million Australians have babies, and 1 in 5 of these parents bought baby food in the last four weeks, new retail data shows.
Over the past two years, Roy Morgan Research spoke to almost 2000 parents across Australia with children from age zero to two in the home. Most parents of babies are 25-34 years old, another third are 35 or older, while just 7% are 24 and below.
This youngest group of parents are more likely to buy (and presumably also feed their new additions) baby food: 26%