date:Jul 08, 2015
igh ABV as a key quality indicator, inspired by the success of craft beer in the United Statesand increasingly globally over the past two years, said Jonny Forsyth, global drinks analyst at Mintel. While in certain countries, drinking strong beer has long been the cultural norm, they were previously the exception rather than the rule. The craft beer phenomenon has made high strength beer acceptable for consumers. And not just acceptable, but trendy and sophisticated.
Mintels consumer research e