date:Jul 08, 2015
With rising health awareness and concern about binge drinking driving sales of low and non-ABV (alcohol by volume) beers among consumers, it seems counter-intuitive that innovation in strongly alcoholic beers should be rising. But new research from Mintel has found that almost one in four (23%) beers launched globally in 2014 and 25% in 2013 had an ABV of 6.5% or higher, up from just one in seven (15%) beers launched in 2012.
Whats more, largely due to the growth of craft beers, Mintels researc