date:Jun 18, 2015
aid Christy Niebaum, senior FoodThink researcher.
The white paper identified five snacker consumer segmentsHealthy Snackers (29 percent), Bored Snackers (28 percent), Starving Snackers (21 percent), Non-Snackers (12 percent) and Social Snackers (10 percent).
But within those segments, it is important for snack companies to understand consumers continually shifting needs, desires and tastesall of which influence their snack purchasing habits. For example, 44 percent of Americans say their defin