The Evolution of a Snacking Nation
date:Jun 18, 2015


Snacking is big and only getting bigger, according to a new white paper from the Sullivan Higdon Sink (SHS) FoodThink that found 81 percent of consumers admit to snacking at least once a days. The white paper, Snacker Nation details Americans continued obsession with snacking and outlines five distinct snacker consumer segments.

Consumers have evolved their definition of snacking, and it now has a social aspect to it, in addition to wanting to add variety and healthy options to their diet, s
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