date:May 28, 2015
ts, proof of meeting label claim, detailed labeling of contents (especially all sources of caffeine), healthy dosing, marketing that targets the appropriate consumers, and realistic claims (especially in weight management). Beyond the watchdog stance, a focus will be on innovation of delivery, formulation (have a compelling reason for any kitchen sink combos) and user experience (flavors, etc.). And as always, research rules.
The 4th Annual SupplySide CPG Editors Choice Awards includes 10 categ