date:Aug 29, 2014
ed in chocolate caramel and summer fruit flavours.
Each 45g bar offers consumers 10g of protein in an easy to consume on the go format a convenient healthier snacking option without compromising on taste.
Both the milk drinks and bars are designed to appeal as mid-morning or mid-afternoon snack gap fillers and should therefore be stocked in chillers (drinks) and in the snacking aisle (bars).
The launches will benefit from PR support, heavyweight digital (20 second lifestyle ads to be seeded