date:Aug 29, 2014
The market growth is being driven by impulse lines; value sales of ready-to-drink and bars jumped +305% and +36% respective versus a year ago.
Rachel Deans, Marketing Director, GSK Consumer Healthcare said:
There is a massive opportunity to be unlocked by savvy retailers.
Consumers are increasingly time poor and they are looking for healthy on the go options that deliver real health benefits.
Protein-based products like MaxiNutritions range of ready to drink milk products and protein bars