date:Aug 29, 2014
GSK, the maker of brand MaxiNutrition, is launching two new products MaxiNutrition Protein Bar and MaxiNutrition Cyclone Milk into the fastest growing impulse lines of the sector.
Currently valued at more than 300m1, the sports nutrition category represents a sales opportunity for retailers who can capitalise on its growing popularity with consumers.
If its current growth rate continues, the category will jump five places in the next two years to become the seventh biggest wellness category.