date:Aug 28, 2014
reater access to information also generates consumers that are more conscious about healthy eating and sustainability. The customer wants to know how and who produces what they eat, what effect it will have on their health and how it may help them in trying to enjoy a fitter lifestyle.
How do we prepare for this consumer? By adding value to the supply chain?
In the past, only little investments were made in marketing and communication between producers and clients, preventing the success of B