date:Aug 28, 2014
Coors Light has launched a new integrated campaign featuring brand ambassador, Jean Claude Van Damme (JCVD).
The all new Ice Bar campaign is the latest chapter in JCVDs on-going quest to get as close as possible to the ice-cold refreshment of a Coors Light.
This time hes gone one step further he has built his very own ice bar high in the Rocky Mountains.
The Ice Bar campaign kicks off with a full 60 second spot seeded today on social media, to be followed by TV and cinema launch on Friday 22