date:Aug 22, 2014
e brand easily identifiable to existing consumers such as the iconic cow face, the Lactofree font and the positioning of the Arla logo.
Victoria Smith, Brand Manager for Lactofree said:
The new packaging looks more appetising than the original design and is friendlier, reflecting the brands fun personality.
Lactofree is passionate about offering consumers an alternative to standard dairy which doesnt compromise on taste or enjoyment and the new design better reflects that.
We are confident t