date:Aug 22, 2014
e free-from products as a lifestyle choice rather than for specific health needs, Lactofree have recognised the importance of addressing this in the new design.
The new packaging focuses on dialling up the products freshness and great taste, moving away from the more clinical look of the past.
The introduction of bright, stand-out colours and food illustrations aims to boost the brands taste credentials.
Despite this, the packaging still maintains elements of the original design which make th