date:Aug 22, 2014
Lactofree, the UKs lactose-free dairy range, is launching a new packaging design for the portfolio in a bid to increase brand recognition on shelf and dial up the brands taste credentials.
On shelf from the start of August the new packaging retains key elements of the original design which has remained the same since the brand launched in 2006.
The free-from industry has developed and grown significantly since Lactofree pioneered the category eight years ago.
As consumers increasingly purchas