Rexam reveals Pepsi trial of 'unique' FUSION aluminium bottle
date:May 12, 2012
shing a European market for FUSION, and Hamer said the firm had seenquite a jumpthis year with more enquiries across Europe. Early adopters included Germany (notably beauty waters) Italy, France and Australia, she said, but there was anappetite for FUSION everywhereworldwide.


It tends to be brands that see how FUSION can add value to a current product so not necessarily for new beer and energy new launches putting the product into different premium channels that produce higher margins. For i
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