Rexam reveals Pepsi trial of 'unique' FUSION aluminium bottle
date:May 12, 2012
les bringing a premium edge. Thats good for everyone playing in this market and theres great opportunities for brands in this respect,she said.


Rexam launched FUSION in April 2010, so what type of beverage brands was it attracting thus far?In the early stages with FUSION what weve seen is quite a big proportion of energy drinks, about one third beer, and between them with quarter: beauty drinks, wine or ready-to-drink products,Hamer said.


German beauty drinks


In 2010 Rexam spoke of establi
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