date:Aug 13, 2014
ng, digital and in-store activity.
Matthew Williams, marketing activation director for Mondelēz International, said:
Cadbury Dairy Milk Oreo countline aims to build on success of the tablet, bringing two power brands into a new format to inspire new consumers and new snacking occasions.
This is a great opportunity for retailers to take advantage of two power brands and drive incremental sales. With high-profile media investment for co-branded products throughout 2014, retailers should stock