Chinese bakery and cereals market will become second most valuable
date:Aug 12, 2014
urope. Cakes, pastries and sweet pies currently account for 43.9% of Chinas market share.

As young migrants are moving from rural to urban areas for better opportunities, rapid urbanisation will expose more Chinese to packaged goods.

Growing urbanisation will promote the growth of the Chinese middle class, said Veronika Zhupanova, analyst at Canadean, which, in turn, will lead to a demand for a wider range of products.

Canadeans report found that the busy lifestyles of these new urban dweller
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