'Healthy' positioning changing the ice cream, frozen desserts market
date:Aug 08, 2014
says Packaged Facts, consumers often perceive regular ice cream as having questionable nutritional value because of its high fat and high sugar content. However over the years marketers have addressed consumers' health and nutrition concerns by introducing numerous healthier frozen desserts including low-fat fat-free and no-sugar-added formulations; dairy-free alternatives; and all- natural fruit sorbets and ices. Such efforts will continue to reinvigorate the mature but still growing $26 billio
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