China represents attractive market for baked goods
date:Aug 08, 2014
ds in China is still relatively low, but the research indicates that there is a lot of room for growth.

At present, the average Chinese consumer only has 92 bakery and cereal occasions per year which is far lower than the European average. Canadean also found that Chinese consumers prefer cakes, pastries and sweet pies, as opposed to bread and bread rolls. Cakes, pastries and sweet pies currently account for 43.9 percent of Chinas market share.

Growing urbanisation will promote the growth of t
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