Kellogg cuts sales forecast as U.S. cereal sales fall
date:Aug 01, 2014
ending December to between $3.81 and $3.89 per share from between $3.89 and $3.97.

The Battle Creek, Michigan-based company's net sales in North America fell 3.7 percent.

Total net sales fell 0.8 percent to $3.69 billion, missing the average analyst estimate of $3.71 billion, according to Thomson Reuters I/B/E/S.

Net income attributable to Kellogg fell 16 percent to $295 million, or 82 cents per share. Excluding items, it earned $1.02 per share, in line with the average analyst estimate.

Kel
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