date:Aug 01, 2014
Kellogg Co, the world's largest maker of breakfast cereal, cut its full-year adjusted sales and profit forecasts as demand for its Corn Flakes and Special K cereals continued to wane in the United States, its biggest market.
Kellogg's shares fell as much as 5 percent in morning trading after the company also cut its full-year adjusted profit forecast.
The company reported its fifth straight decline in quarterly sales at its U.S. cereal business, which includes Corn Flakes and Froot Loops, hurt