date:Jul 29, 2014
We all know Australia is a market where promotion is having a key role,'' Mignini told Fairfax. ''We have just launched some innovation in terms of flavouring and there must be more than one currency with which you delight your consumer and promotion is just one of those. There are many others.''
According to Mignini, it was through innovation that the Arnotts Tim Tam brand (which is owned by Campbell International) was able to reclaim customers that it lost to the sales of rival brands and cut