Campbell to launch more than 200 new products in fiscal 2015
date:Jul 23, 2014


Campbell plans to strengthen its core businesses beginning with U.S. Simple Meals, which includes soup; revitalize its shelf-stable U.S. Beverages business, led by the V8 brand; deliver stronger growth at Pepperidge Farm; and stabilize its Australian business, including Arnott's sweet biscuits.

To expand into faster-growing spaces, Campbell plans to drive breakthrough innovation; build its position in packaged fresh foods; expand in developing markets in Asia and Latin America; and increase t
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