date:Jul 21, 2014
With Britain on course for the best summer ever, Heinz has launched a 3m cross-category multi-platform campaign, which aims to drive consumption and expand consumers sauces repertoire.
The BBQ Heroes campaign draws on the emotional connection that consumers have with Heinz, ensuring that its range of sauces are front of mind, so that they know IT HAS TO BE HEINZ during BBQ season.
The campaign will run until September, across four sauces from the range: Heinz Tomato Ketchup, Heinz Salad Cream,