Boston Market enters the ‘Burger Wars’ with new BLT Rotisserie chicken burger
date:Jul 16, 2014
han beef, according to the USDA, and the popularity of poultry does not appear to be slowing down soon.

With the popularity of chicken at an all-time high and the expansion of the 'better burger' category, the opportunity was perfect for a chicken burger, said George Michel, CEO of Boston Market (a.k.a. The Big Chicken). We've created a burger as only Boston Market can - taking our signature rotisserie chicken and creating a delicious burger with bacon - it's the best of both worlds.

The launc
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