Choice questions marketing tactics of powdered milk brands
date:Jul 15, 2014
evelopment, are essentially meaningless.

Perhaps the worst offender is Aspen who advertises its S26 toddler milk with the claim its the perfect mix of science and love. However, they have a different message for retailers, keep mums buying even after their little ones turn two, says Browne.

The branding on pack is also confusing with large 3 and 4 figures depicted by the age panel although they have nothing to do with the age of the child the product is designed for. They seem to be there to d
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