date:Jul 10, 2014
on will be supported by a 3million multi-media campaign, which will include a five second tag announcing the brands partnership with Xbox.
The ad will launch on 28th July and run for four weeks.
The partnership with Xbox follows last years Skittles vs. Fruit Ninja campaign, which saw phenomenal results including the app reaching No.1 in the iTunes download charts within five days, and Skittles becoming the bestselling confectionery brand in the UK during the campaign period.
The game secured