date:Jul 02, 2014
In partnership with open innovation platform, OpenIDEO.com, the project was looking for ideas which showcased original thinking, practical sense, and real applicability.
Eight ideas have been selected by CCE, OpenIDEO and the challenges Expert Advisory Panel which included representatives from the Ellen MacArthur Foundation, Forum for the Future, WRAP, FostPlus and Casin.
The ideas ranged from Bottles for Smiles a one-for-one donation program where consumer recycling efforts would help fuel a