date:Jun 24, 2014
In only two years since launch, Danones deliciously premium Greek-style yogurt Oykos brand has established an impressive position in the indulgent yogurt fixture, exceeding forecast expectations with sales of 29.2m, attaining 12% of the total luxury dessert market and an enviable position as the second largest luxury yogurt brand in the UK.
So in recognising the brands success, and realising an opportunity to enhance the Oykos offering, Danone has now introduced an even more irresistible rich a