date:Jun 03, 2014
Levi Roots, creator of Reggae Reggae sauce, has unveiled a new look for the brand, the first re-design since the sauce first launched in Sainsburys more than seven years ago.
From its beginnings as just one sauce variety in 2007, the Levi Roots brand now spans a broad range of grocery categories with more than 50 products in the portfolio.
With the aim of recruiting new consumers into the brand, the re-design will first be unveiled across the Reggae Reggae condiments range, including the Origi