date:May 22, 2014
y Snack.
Andrew Howard, MD, Beechdean Ice Cream Group said:
We are delighted to add to our portfolio of licensed products with such a strong character.
Scooby is on TV 16 times a day in the UK and is loved by a core audience of 4-15 year olds but is also remembered and loved by their parents.
The product itself will challenge Magnum and Feasts as an enjoyable, high quality eat and is also competitively priced.
The Scooby range is expected to hit the market in the second quarter of 2014 and