date:May 21, 2014
cession.
It appears casual dining operators promotional offers have been in place for too long, said Bonnie Riggs, NPD restaurant analyst. For example, the two for $20 craze is now available in some variation at nearly every casual dining chain. Some liken it to an echo chamber because theres no competitive differentiation. Relying on existing promotional tactics may no longer be a viable option.
Ms. Riggs explained that casual dining concepts have been pigeon-holed into a less frequent, more