Campbell’s soup rescue efforts fall flat
date:May 20, 2014
in the Global Baking and Snacking segment decreased 1% to $564 million during the quarter, as increased promotional spending and currency dragged down positive volume and mix and the acquisition of Kelsen Group. Sales of Pepperidge Farm products declined, with decreases in cookies and adult cracker varieties that were partly offset by gains in Goldfish snack crackers.

We have reformulated and relaunched our adult savory crackers as Pepperidge Farm cracker chips and expect better performance go
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