date:May 20, 2014
h fresh ingredients to prepare home-cooked meals, Ms. Morrison noted.
Citing I.R.I. data, Campbell said sales in measured channels for its wet soup decreased 1.1% in the 52 weeks ended April 27, while the category as a whole declined 0.6%. Campbells dollar share during the period dropped 0.3 percentage points.
Theres been some share gains by some of the niche brands, and I think if you look as to why that is, there are some pockets of growth within the category around things like organic and h