date:May 20, 2014
To reheat soup sales, the Campbell Soup Co. this year accelerated innovation and increased promotional activity. The company launched eight new products in January, including pub-inspired Chunky, Healthy Request and a line of Latin-inspired condensed soups.
However, all of this activity did not generate the incremental sales that we had expected, said Denise Morrison, president and chief executive officer, during a May 19 conference call with financial analysts to discuss third-quarter results.