date:May 16, 2014
or money.
Helen Touchais, category marketing director flavourings and seasonings, said:
The launch of Oxo Chicken Broth and Oxo Ham will be supported by a targeted campaign focusing regionally on areas with high homemade soup usage.
Soup is the biggest occasion for dry stocks and has seen consistent growth over the last five years.
23% of chicken stock is currently used to make soup .
The new Oxo Chicken Broth flavour has been formulated to provide consumers with a lighter flavour profile