date:May 16, 2014
Dry Stock brand Oxo is launching two new flavours; Chicken Broth and Ham, signalling Premier Foods continued investment in the largest part of the Ambient Stocks category.
Dry Stock is currently the largest stock sector, accounting for 69% of the category; with Oxo consistently voted Britains favourite.
The new flavour variants aims to give Oxo an opportunity to drive category growth by expanding usage occasions that respond directly to consumers requirements for taste, convenience and value f