date:May 15, 2014
Heinz is reinvigorating its savoury cereal dinners range with three new flavours and a packaging refresh, to reflect consumer demand and to recruit new mums into the market.
The new range includes three new wholesome vegetable and grain based varieties: Baby Rice with Garden Veg, Multigrain with Mediterranean Vegetables, and Multigrain with Carrot, Sweetcorn Cheese.
The launch of these three new vegetarian recipes comes in direct response to a change in food preparation trends amongst mums.