date:May 15, 2014
To build on consumer macro trends of healthy eating and busier lives, Urban Fruit has announced the launch of a new smaller 35g impulse format to its range.
With sales growth of 114% over the past two years, and incoming governmental regulations encouraging healthy eating (including increasing pressure to remove crisps and snacks at till points), the brand is on track to deliver over 34m portions of fruit in 2014- the equivalent to a portion of fruit for every other person in the UK.
The snack