Red Bull hopes new ‘Total Zero’ variant will give it wings after analysts warn of limited portfo
date:May 10, 2012
emium new offering



Therefore, manufacturers were still working on increasing consumption and extending the audience for their products, the research firm said, a move evident in Red Bulls Total Zero launch: the product replaces sucrose and glucose with sweeteners Aspartame, Acesulfame K and Sucralose.




Red Bull said in a statement that consumers were seeking out zero-calorie and zero carb drink options in addition to low sugar/sugar free choices. Red Bull Total Zero answers this need, and

12/29 02:57