date:Jul 11, 2012
egrated marketing plan, which includes national advertising, public relations and digital/social media, the launch of Original Recipe Bites targets consumers who are craving bite-sized chicken for their grown-up tastes.
The concept of bite-sized chicken, all grown up is captured in the national TV commercial which began airing July 9. The commercial features a man in his late 20s who still lives in his basement and is about to be kicked out by his disgruntled parents who think it is time he grow