date:May 10, 2012
of marketing consultancy IMG, said: Low-GI was a hot trend for a while, but consumers just didnt get it. And as for talking about metabolic syndrome [in which insulin resistance is a key component] forget it.
'Healthy blood sugar is a better way to communicate with consumers, although it will still take a lot of education. But I do think there is a huge potential in this market as so many people are pre-diabetic.